It is time that every team in professional motorsports take eSports seriously. A decade ago blogs began to rise and were largely ignored by NASCAR and IndyCar. Today those blogs that were in their infancy then are major forces with readership levels that traditional outlets could only dream of. Today eSports is a category that is in its infancy. Both NASCAR and IndyCar have incredible opportunities to take advantage of the rise in awareness particularly with the advent of Drone Racing. The possibilities for cross-promotion are extensive, and the ability to showcase some of that inherent in-house technological talent is to great to be missed.